Copyright lawsuits on the way!

Mayweather vs. Pacquiao

A heck of a lot cheaper than PPV

When Meerkat and Periscope burst onto the scene, an old battle soon reared its head: copyright infringement.

For those of you who have been living under a rock, these apps are equivalent to television production studios in the palm of your hand.  Yes, these apps are that important.

However, with the ability to produce live streaming content comes issues.  The companies have been pretty good about keeping things like porn off the airwaves, but copyright infringements abound.  In the short time they have been around, I have watched major concerts live, HBO’s Game of Thrones (albeit with someone commenting in the background) and yes, the highly anticipated, much hyped, but ultimate letdown that was the Mayweather vs. Pacquiao bout. (right)

Periscope had hundreds of streams showing the fight live.  It seemed that the company was shutting them down initially but by the time the fight started the streams were outnumbering the efforts to shut them down.

So what does this mean?  I see a few likely outcomes:

  • The entertainment industry bans together and takes this power back out of the hands of the people through lawsuits (15-year olds sued for millions) and legislation (with our electorate for sale, they can slide some money that direction.)
  • Just as was the case with podcasting, the increased reach to new audiences will likely be beneficial to copyright holders (especially the smaller bands, films, events etc.)
  • Ultimately, this is a Pandora’s box that will have a great effect on broadcast media in the future.

What you should do?

Get the apps – this is a really important movement and you should at least be aware of whats happening (even if you don’t feel the need to participate or grab some market share.)

Meerkat

iPhone – Meerkat – Live Stream Video
iPad – Meerkat – Live Stream Video
Android – Meerkat – Live Stream Video

Periscope

iPhone – Periscope – Twitter, Inc.

There are a ton of creative people already jumping in with both feet who are producing a wide range of “shows” (I use that term very loosely.  I have seen people cooking breakfast, walking their dogs, playing truth or dare, answering business questions, showing ‘behind the scenes’ access to events/businesses, ranting about whatever inspires them, creating live interactive game shows – you name it.

Think of the early wild-west days of YouTube and add in the ability to interact live with your audience and you have the live-streaming scene.

What are your thoughts?  Do you see the copyright issue as a big deal or nothing?  What uses do you see for streaming live?  Will you?

by Chris Doelle

Fresh Media Works * 713-269-4620
Contact Us LinkedIn Facebook WordPress Last.fm Flickr Google Twitter YouTube Yelp

Crackle warrants another look

FullSizeRender
For nearly ten years, the founders of Crackle have been fighting an uphill battle against the likes of Netflix and HULU for the attention of the streaming video market.   I remember when it first came out under the name Grouper, it wasn’t all that impressive.

When Sony invested in the company and rebranded it Crackle, I again took a look at it.  It was novel, but the selection of titles was just too limited.  I quickly stopped toying with it.

Fast forward to this week when for some reason I downloaded the app again.  It has changed in some major ways – all for the better.

I am totally biased but when I saw The Blues Brothers in the lineup, I perked up and gave the app another chance. (Long time friends will know that The Blues Brothers is my all-time favorite movie.) After digging through the inventory of movies and television shows, I have to say it has been majorly upgraded.

The selection is much better than it was when I first investigated and the library changes often.  In addition, they are taking a page out of the Netflix playbook by producing their own content.  Sports Jeopardy is the only one I looked at so far, but I see promise.

Then I noticed it can stream to Chromecast! How cool is that?  I write this on my iPad as Jake and Elwood mix mayhem and music on my big screen TV – streaming from the same iPad.

by Chris Doelle

Binge watching is the new normal

Binge viewing, watchingI, like everyone I know, now do what has been called ‘binge’ viewing.  You know the drill – cue up a season or two of your favorite show and then watch them back-to-back over the course of a few days.  For me, it started with Lost.

Just as the series ended, we started to watch it as a family – often three or four episodes at a sitting.  Services like Netflix and Hulu have just made it so darn convenient to catch up on shows you may have missed in their original run.  Even the networks (ABC, NBC, CBS) toyed with the idea before falling back in their old school fox hole of doling it out on their schedule.

I did a survey to learn about the growth of binge viewing. There were some interesting results:

69% still only binge watch a few shows

31% binge watch the majority of their shows

Men (71%) do more binge watching than women (48%) by a good margin. 

There is a direct correlation between age and binge viewing – younger people binge on their television viewing much more than their elders.

The most interesting finding from the survey however was the relationship between household income and binge viewing.  The less money you make, the more binge television you watch. It shouldn’t come as a surprise though, that wealthier people watch less television.

When Netflix released Daredevil recently, they did something interesting.  They released the entire first season on the same date.  It is a nod to the way television viewing has changed.

Releasing a brand new show as a full season is revolutionary, but more importantly, it is a response to the market. Well played, Netflix.

This is definitely a trend that’s here to stay.

By Chris Doelle

What is my most used iPhone app?

I recently passed 21,000 cycling miles – yes, I am a nerd and tracked every mile since I started serious cycling in high school.    I wanted to take a few minutes and talk about the app I use – Map My Ride+.  It has to be the single most used app I have had for years.  Whether I am riding my bike, attempting to jog, going for a walk or just fooling around on the treadmill, Map My Ride+ is the app I open.

The thing I love the best (other than the whole nerd thing of tracking my miles) is seeing friends’ workouts.  It really motivates me when I see my friends across the country and up the road putting in their miles whether it is on a bike on on their feet.  The ability to click “like” when a friend does a 3 mile walk and see a “like” from a friend after a 5 mile ride is very motivating.

After years of using it, I have actually discovered something I didn’t know about it.  You can actually share the soundtrack of your workouts with the world.  I think that’s kinda cool!

I was talking with someone the other day about running and he said he put together a playlist with the beats-per-minute calculated to help him run the best.  I then dug into the Map My Ride+ app and discovered that sharing that playlist was built in.

It isn’t publicly shared by default so I went onto my profile on the web and found where to share it.  Click on Settings in your profile and then choose Privacy.

mapmyride - Chris Doelle
There you can make a lot of your activities either Private, Share with Friends or Share with Everyone.  Color me sexist, but for females out running and riding by themselves, I would keep location things private, but sharing what music pumps you up on your run, ride, walk etc., would be very cool.

Do you use the Map My Ride+ app (or any of its other branded names MayMyRun etc.)?  Click on the image above or here to friend me on there!

by Chris Doelle

Okay, this Star Wars actually looks good!

chewie, han solo,

After the last three dismal Star Wars films, I was sure that Star Wars: Episode VII – The Force Awakens was going to be more suckage… you know what?  I think this one will actually be good!

No Jar Jar, no stupid Watto… just good old fashioned scifi with the good guys – Han, Chewie, Luke, Leia, R2 etc.

It was this trailer that changed my opinion.  I am really looking forward to it now.

What is your take?

by Chris Doelle

Google to punish non-responsive websites

The change that Google announced a few months back is going into effect next week – April 21st.  Starting then, if your website is not optimized for mobile devices, it will drop drastically in the Google rankings.  If your site is responsive however, you will get a big boost in your ranking.

responsive-web-design

These changes will take place for Google searches only on mobile devices, but as you know most all searches and surfing now takes place on mobile devices.

What it means for you is that if you make sure your site is ready to go, it could mean a big boost in traffic.  If it is not, it could mean a big drop.

As part of helping to make people aware of the change, I am offering a free responsiveness assessment of your website through my company, Fresh Media Works.  Head over there and fill out the form and find out where you stand.

by Chris Doelle

Boredom causes addiction

boredI have read a few reports recently that uncover boredom as the root cause of all addictions.  It seems to make perfect sense to me.

When I was 50lbs heavier, I knew the cause of my eating was boredom.  It was at a time in my life when I had transitioned from the happy-go-lucky explorer of anything that piqued my curiosity to a clock puncher.  I had traded my inspiration for what felt like security.  It was more like a chain around my throat.

Once I took off the shackles and returned to my natural state, the pounds disappeared.  Sure, it took exercise but the main change was eating less. That eating had all come as a way to entertain my stagnant mind. Once I was intrigued and involved again, eating became a means to an end instead of an event.

I can totally see where drug and alcohol addicts too will use those substances to provide a feeling – any kind of feeling – in lieu of boredom.

Do you have an addiction you struggle with? Perhaps the answer is to engage your mind more.  Not in depressing thoughts concerning what is wrong with your life, but in noticing what is amazing around you.

If you can’t find it in you to flip on a gratitude switch – perhaps you can just find someone to help with a small problem? This has been found to be one of the best ways to move your mind into an active and more positive state.

By Chris Doelle

Daredevil – Netflix branches out to dark superheroes

daredevil-tv-series-poster-matt-murdock-389x600When I first heard that Netflix was producing the Daredevil original series, I have to say I was excited. What can I say? I’m a superhero fanboy through and through.  This is NOT the lame Affleck movie – this is something quite different (and better.)

Yes, Marvel has always been my favorite universe of masked good guys, but I have to admit that DC’s Arrow was a wonderful surprise to me.  The idea of a much darker storyline never really appealed to me before… but it sure works with Arrow.

It seems that Daredevil is Marvel’s response to that dark hero genre and I have to say it is a good answer.

Charlie Cox (The Theory of Everything , Boardwalk Empire) as blind attorney Matt Murdock works very well.  I also like his sidekick (Elden Henson) for the comic relief and the opposition to Murdock.  The two work well together as Netflix does a great job of being true to the comic book feel.

My friend, Manny, was talking with me about the title sequence which he called, “an awesome title sequence on par with Panic Room and Black Sails.”  I responded calling it, ” the best opening in the superhero genre.”  I mean, really – check out this title sequence:

I really can’t wait to see the transition from his make-shift costume to the full devil one.  This trend is another one that I dig… the evolution of heroes like The Arrow, The Flash and Daredevil from normal people to costumed crusaders.  It makes much more sense the way this current crop of shows have evolved the characters.

I have read some reviews saying that Daredevil moves too slow, but I like it just fine.

As I mentioned earlier, it is much darker than previous Marvel offerings as it gets quite gory at times.  The only thing I don’t care for is the occasional curse word that seems to be included just to make it sound edgy – it’s just unneeded.

Needless to say, I will be watching to see how it develops.  What are your thoughts?

by Chris Doelle

After a decade, podcasting is the new BIG THING!

Advertisers would kill for that audience now!

Advertisers would kill for that audience now!

It’s hard to believe that podcasting is over 10 years old already.  It seems like yesterday that I was making the switch from my live streaming radio (SHOUTCast) to this new thing called podcasting.  Yes, in the Fall of 2004, I was one of a handful of people taking a stab at this new thing.

I not only stabbed at it, I carved the heck out of it.  Now, nearly 11 years later, I have produced more than 5,000 shows including a show (PMC Top10) that had over 250,000 downloads a week!  Yeah – the problem was… it was too soon.

I spent a great deal of 2005 traveling around the country speaking to business groups and college students about “this great new thing that would allow YOU to be the media.  It would allow you to throw off the shackles of the gate-keepers and decide what you wanted to hear…. and more importantly – when.”

I was met with blank stares.

It was waay too soon and too revolutionary for people to comprehend, much less take action.

Fast-forward to now and it is here.  Yes, the big resurgence of podcasting is happening right now.  People (businesses) finally get it.  They are understanding that you can produce your own content, build a following, control your message and really reach your audience.

Currently, I am producing shows for a half dozen companies as well as some of my own:

  • Lone Star Gridiron – this has been running since 2005 and continues to be a rock.  It covers news, opinion and interviews related to “the greatest sport in the greatest state” – Texas high school football!
  • Lunch with Chris – will launch soon.  This will feature interviews with people from all walks of life from the guy next door to several well-known guest.  Each ‘season’ will focus on a single question and get the perspectives from each guest. (signup form is live to get notifications about guests/questions etc.)
  • The Marketing Drive – another fast show where I use my commute time to focus on one actionable marketing idea.  (also available on YouTube)
  • 15 Seconds of Real – this is an Instagram series that focuses on personal development.  I also import them into YouTube.

What can you share with the world?  Do you have a skill, a passion… business information?  Now is the time to spread that gift and those talents.

by Chris Doelle

Want to learn how to podcast? Call (713) 269-4620 or fill out this form:

* required



Interrupt your negative patterns

I just got back from the grocery store where I was involved in something interesting. I was in the checkout line getting ready to buy my root beer.  The mother in front of me had a child in the baby seat who was getting restless sitting in the cart.

Smiles are contagious

Smiles are contagious

You could see his face was starting to twist in that way that every child does just before a tantrum or crying fit begins. The mother was doing the best she could to distract him and appease him, but it wasn’t working.

I leaned into view of the child and did what I do when I see children I made it excited looking face. The child immediately stopped mid-tantrum, cocked his head to the side, and smiled.  A few minutes and a lot of funny faces (I find the oooh and wow face work best) later, they left – crisis averted.

It struck me as I walked to my car that I had witnessed (and actually initiated) a pattern interrupt.  The child had talked himself into being in a bad mood.  His heart was set on the fit he was about to start.  He justified it internally with something like, “I’m tired of sitting in this cart.  Shopping is boring.  I want to play.  I want to be held.  I have to go to the bathroom.  I’m hungry.”

Whatever it was… he was set on acting it out.  I interrupted where that train was heading and he suddenly found something else to focus on…. the goofy looking dude making faces in the line at the grocery store.

It is the same way with us.  When we are going down a path toward anger, self-doubt or just want to throw a little pity party – we can break ourselves out.  Not only can we – but we must.  There is nothing positive to come from those negative journeys.

How can you break yourself out?

  • Play some of your favorite upbeat music
  • Put on your favorite comedy film
  • Call someone you know that is always happy
  • Go for a walk (or any exercise)
  • Go out in public and be around people

That last one is the one I use often.  I find just walking through the grocery store and mindlessly picking up some root beer can often be the trigger I need to break me out of a bad mood.  Who knows – you may find some cute little kid and make his day with silly faces.  That is guaranteed to lighten your mood.

by Chris Doelle

Pages:1234567...250»