Have you notice how political campaigns have changed this year? The first time I heard it, I thought it a bit odd. It was President Bush on the first one I heard… “I’m President George Bush, and I approve this message.” I stopped to ponder it for a second and ask myself… “That’s weird, why would he put that on the end of his message? Are there ones out there he doesn’t approve?”
I wrote it off to a new gimmick of the GOP and thought nothing of it. Then I heard a John Kerry ad ending with, “I’m John Kerry and I approve this message.” Surely, he is just jumping on the bandwagon and wanting to sound official as well… right? Don’t believe it.
These messages are the fine-print in a new way to say whatever you want in a campaign without having to answer for it. While the law was put into place originally (or at least it was sold to us this way) as a way to make sure to link the candidates to claims (true or false.) It has been used as a green light to third-party ads – ads that appear to be from the candidates, but instead allow them to hide behind statements such as “that was not an approved message – it was put out by so-and-so.”
Both parties can post messages of uplifting hope, while at the same time, allowing the real dirty work to be done by these third parties. Through the internet and television, they can sling all the mud they want and leave the candidates with plausible deniability. Nice guys… real nice… (that’s sarcasm)
I’m Chris Doelle, and I approve this blog…