Neuro-scientists are looking into ways to improve the prediction of consumer behavior by measuring their brain activity. In a study by researchers, MRI scans of subjects brains were studied to see which centers of the brain were activated when advertising themes were shown to them. The potential for this is that the disconnect between what a person says they may do and what they actually wind up doing can be closed. Focus groups and such are great but many people give the answer they feel a questioner wants to hear or change their behavior when presented with the choice in the real world. Maybe we should just save them all the trouble and set up our direct deposit to their account.
About The Author
From his early days as a teenage serial entrepreneur to the present, Chris Doelle has always been riding the wave of cutting edge technology. Chris has focused on emerging media, along the way created a very successful venture in commercial video production, and has been an early force in the new media revolution. Old school thinking has never been in his vocabulary.
Chris Doelle is co-owner and managing partner of a host of successful media companies, each of which takes full advantage of new media, social networking, and good old fashion hard work.
If it is cutting edge and related to media, Chris Doelle is there.
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January 18, 2008
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April 6, 2011