Again, I may be very late to this party, but I did a little research on the brand and found it at least interesting to me. It turns out that the Baja Blast flavor is a special brand made exclusively for Taco Bell. Not a big leap as both companies are owned by Pepsi, but still… it’s an interesting marketing move.
Will the flavor’s limited availability make me forego lunch somewhere else and eat at Taco Bell? Not likely. Will it make me more likely to agree when someone suggests stopping at TB? It just might.