Don’t think podcasting, vidcasting, and other forms of “new media” are having an effect on the world? Think again!

The National Football League (NFL) is changing their logo for the first time since the current one was created nearly 30 years ago. Are they trying to appeal to a younger, hipper crowd? Nope. Are they updating because the old one look dated? Nope. Are they simply going in a different direction? Nope. They are changing the logo for the “third screen appearance.”

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According to Lisa Baird, the NFL’s senior vice president of marketing. the new logo will “show up better on “third screens” increasingly used by sports fans: cellphones, laptops, iPods and PDAs.” That’s right sports fans – the image is designed to take advantage of everything we new media titans are creating.