Okay, I get it why the companies do it. They get people to visit their sites and theoretically build customer loyalty, increase visibility, maybe even upsell to something else. But who are the people that go through all that?

When you buy a drink, do you go to the company website and enter in your code for a chance to win? Really?

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It just seems like such a total waste of time, I can’t imagine that many people actually do it. Do you? If so – why? Am I missing out on some great underground economy? Are people funding their college degrees with this stuff? What’s the deal?