I was wished a Happy Birthday yesterday by a friend (who will not be named) and I noticed that the greeting came “via SocialCaddy.” Ever the inquisitive one, I had to check it out. The folks at SocialCaddy have created a service to help you “be a better friend.”
The service, built on the Google AppEngine and Erlust, boasts, “SocialCaddy lets you manage your universe of friends and business contacts automatically & for free. It is the assistant you always dreamed of. Only better.”
In a nutshell, it sends “Happy Birthday” or some other custom message to your facebook, LinkedIn and/or Gmail contacts on their birthday etc. You can designate these contacts in terms of their priority, Low, Medium, High.
The real power comes in being a centralized contact database. It imports all the pertinent information and has it all there in a nice format. This saves you a boatload of time entering this info in a database or looking it up when you need it.
As a business tool, it makes a lot sense – assuming the Borg-like collection of your information is not used for nefarious purposes.
As a personal tool, it seems like it could take the social out of social networking. If used prudently however, it can be useful there as well.
Will I be using my SocialCaddy robot to handle some tasks for me? Sure, that is my job – to stay ahead of these things. I will let you know how it turns out.