Okay, the reason I am posting this is just because of the subject matter. NOT the water – in fact, I have often commented that I think Smart Water is the stupidest thing I have ever heard of. I love the way it tackles social media and the need to use “our” industry to market.

Social media is not the latest thing in social media, it is the only thing. Smart Water is smart in the way they are using it to promote their water – that is for sure. Those of us in the business will undoubtedly forward the heck out of the video.

Hate the concept of Smart Water – LOVE the use of social media! (and Jennifer Aniston is a nice addition to any visual medium)