insanely-simple-the-obsession-that-drives-apple-s-success-400x400-imadb4cjh4pjmcpc2014 Book Goal: 52 (mostly non-fiction)
2014 Books Read: 10 (80% non-fiction)

I tried three times to get through this book and failed every time.  That begs the question, can I even do a book review about a book that I couldn’t get through?  Sure, why not?

Insanely Simple: The Obsession That Drives Apple’s Success has a title that jumped out and made we want to read it.  I love learning about what makes unique people and companies perform.  I was sure I would love this book.

Something happened on the way to my love affair with Insanely Simple – it was insanely thick.  I’m not talking about the size of the book, I am talking about the density of the thing.  To be fair to author, Ken Segall, I didn’t actually attempt to read it, I was listening to it as an audiobook.  What is that important?  Well, it could be the narrator that was putting me to sleep as much as the content of the book.

I love the idea of the book and have to say that if someone like Malcolm Gladwell, Seth Godin, Tim Ferris or Gary Vaynerchuk wants to do a rewrite, I would be all over that.

The main problem with the book is that it goes against everything it purports to explain – simplicity.  From the cover art that was supposed to pay homage to Apple’s simple yet elegant design but ended up looking like a typewriter vomited, to the droning and monotonous opening that seemed to keep hinting the book would start soon but just kept droning, this book is anything but simple.

by Chris Doelle