Welcome to your VCMO Report
As your virtual Chief Marketing Officer, I bring you the absolute best information about marketing your business. Whether you have great marketing systems in place or just knock on doors, there are sales strategies that work better than others.
☆ Top 4 Sales Strategies for 2014 ☆
Business is changing faster and faster every year and the sales techniques that worked just a year ago, aren’t as effective now. What do you need to do to make sure you close sales? Here are the four most important for 2014:
- Slow Down – the days of the fast-talking salesman bowling over a prospect are long gone. Now, you need to be a servant to the customer and that means moving at their pace. The old adage “speed kills” certainly applies.
- Be a Solution – don’t be a list of features or promote why your product/service is so much better than the competition. Instead, listen to the customer and find out where they have a need. If you can offer a solution, you will make the sale AND earn a lifelong customer in the process. If your product/service is not the solution, FIND the solution for them. They will come back around to you with their next need. You want lifetime customers – not just a quick hit.
- Be Persistent – that doesn’t mean call every day saying, “will you buy, will you buy, will you buy?” It means that even if the prospect is not buying anything from you – don’t give up. You have to build trust in order to earn sales. That means a client has to know you, and that takes time.
- Teach – things are changing fast so you may need to bring them up to speed. If you take the time to show a prospect a different perspective on how to take advantage of your offering, closing the deal gets much easier.
Share this handy infographic with your sales team. It makes a great training tool and conversation starter!