Welcome to your CMO Report
As your virtual Chief Marketing Officer, I bring you the absolute best information about marketing your business. This time I am going to talk about going overboard… how much is too much when it comes to social media?
I will start by sharing why social media is a good thing:
- It is a cost effective way to reach your customers
- It affords you the ability to manager your online reputation
- Companies using social media have a much higher lead-to-sale rate
- Increases customer engagement
- It increases your google ranking (THAT alone should be reason enough to do it)
Now you want to rush out and setup a facebook, twitter, linkedin, pinterest, yelp, youtube, google+, flickr, blah, blah, blah profile – right? Well, slow your roll a bit. Yes, there are benefits from being on just about any social media site. But, only if they are done right.
Few things make a worse impression on potential customers than a poorly executed social strategy. For that reason, slow down and plan before you rush into this.
Choose ONLY the platforms that best highlight your product/service (anyone selling something visual needs to be on Pinterest – anyone selling something techy needs to be on Google+) If you are on too many sites, you risk doing them poorly. A Yelp listing is extremely useful for a restaurant (again, if executed well) but not all that great for some other industries. If your company is B2C (Business to Consumer) then Facebook and twitter are a great choice. If your company is a B2B (Business to Business) then Linkedin is the clear choice.
To help you choose, I have created a free one-page report called “Which Social Media platforms are best for Your business?” Simply click that link or the image to download the .pdf file