I was talking with a friend yesterday about running his own business and the thing that he kept going back to was that he “doesn’t know what he doesn’t know.” It was my contention that it doesn’t matter.
It goes back to one of my pet peeves – the drive for perfection. Perfection has cost more people success than any single thing.
He kept going back to things like:
- I don’t know what to call my business
- I don’t know what services to offer
- I don’t know where to market my business
- I don’t know what to charge
These all come down to fear of failure. That’s it! Fear of failure is at the base of everything.
Business is easy. Create something that people want – offer it at a fair price – put it out there. It doesn’t need to be perfect, it needs to begin… that’s it.
by Chris Doelle