Sony is one of the big companies that “gets it.” When you head to their Facebook page, you are given these options:
* make.believe * make games * make movies * make music
Each of these mark a tab of their page where you can get interactive. The one that attracted me to the page was “make movies.” There you can create your own version of the trailer for their upcoming release, Priest.
Each of those options are some interactive tie-in to a Sony product line and each involves letting fans be part of the creative process.
Sony seems to have scored big with this campaign and companies all over the world will be watching to see what Sony will do with all this buzz. Having already over a half million fans to the page, they certainly must be doing something right.