As your virtual Chief Marketing Officer, I bring you the absolute best information about marketing your business. This time I am going to talk a bit about blogging as it relates to business.
The short answer is YES. Let’s talk about why.
- Search visibility – the sheer volume of content on the Internet means that the only way to improve your chances of being f0und in a search is to increase the volume YOU put out. You hear a lot of noise about SEO (Search Engine Optimization) companies and it will piss off a lot of people, but I’m here to tell you that MOST of the SEO services/companies out there nothing more than scams. In the end, if you want to be found on Google, just put out the content that searches are looking for.
- Get Past the Term Blog – the most unfortunate thing about the success of blogging is the term. The problem with the term is that everyone still thinks of blogging as someone rambling about their own hobby. Sure, there are a lot of blogs out there like that, but what we are talking about is simply informational or educational content.
- You Own the Content – when you post things on Facebook or other social media sites, THEY own the content. In the blink of an eye, these companies can erase years of content work and search engine gold. When the home base for your content is your own site, the hits are yours, the search engine ranking is yours, the control is yours.