Most of you know that I really dig non-fiction books.  It is rare that I read anything fictional.  I just enjoy learning – and particularly about how and why we do things.  I was a psychology major in college and work as a marketing consultant so have always been fascinated by the topic.

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg is one of the more interesting reads (I mostly do audio books, but still refer to them as reads) to come my way in awhile.

I was fascinated by the studies of everything from Tony Dungy’s transformation of the Tampa Bay Buccaneers and Indianapolis Colts into winning football teams to the insight behind Target’s BIG DATA usage to not only track what we do, but influence our purchasing decisions based on our habits.

Our habits ARE who we are… for better or for worse.  The good news is we have the ability to shape our own habits and thus our life.   This is a seriously good read and the information can be transformational if you use it to work on your own habits.  I have already modified one after reading the book and intend to continue.