Welcome to your VCMO Report

As your virtual Chief Marketing Officer, I bring you the absolute best information about marketing your business.  If you haven’t updated your resume recently, no sweat – those days are over.

☆ Throw away your resume ☆

The resume as we knew it has gone the way of the Dodo bird… extinct.  While many HR departments still require you to send one in when you fill out an application online, nobody is actually reading it.

More and more applicants are screened for keywords (and exclude) long before someone puts their hands on a resume.  With a growing workforce and growing computer power, it was a perfect fit for computers to weed through applicants.

More and more, sites like LinkedIn will be the only actual things reviewed by humans on your job search – you BETTER have your profiles all bright and shiny.

Some of the other sites like Facebook and twitter, on the other hand, are primarily used to eliminate you as a candidate.  Is that photo from your St. Patrick’s Day bash really the image you want a potential employer to see?

Keep it real!
Chris Doelle
Fresh Media Works * 713-269-4620
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