Welcome to your CMO Report
As your virtual Chief Marketing Officer, I bring you the absolute best information about marketing your business. This time I am going to ask you to do one thing that will greatly increase your business:
Stop Selling Yourself Now!!
Surely, I don’t mean that? How can you get more customers and more business from existing customers if you stop selling your products and services? Let someone else do it for you.
Yes, I am talking about referrals, leads, testimonials… whatever you want to call it. I am talking about the fact that when someone hears about you from someone the know, like and trust – it is 400% more effective than hearing the same thing from you.
How do you do it?
- Ask – simply asking your happy customers for referrals actually works. It is not as good as a formal referral program, but it beats the heck out of doing nothing!
- Give, Give Give – the best way to train people and companies to refer to you is to do the same for them. If you know of a company that does good work, make it a point to find them a good lead or better yet, a customer looking to buy right now. They will reciprocate.
- Referral Program – make sure that every customer gets a chance to give a referral via some paper you give them after each service. Have a system of calling to check on customers, offer new services and yes… ask for referrals.
- Reward – whether it is part of the formal program or just a quick card with Starbuck’s gift card… reward and thank those who help you out. Often times, just a hand-written thank you is more than enough. (Send me a referral and you’ll see what I send!)