Welcome to your CMO Report
As your virtual Chief Marketing Officer, I bring you the absolute best information about marketing your business. This time I am going to talk about going overboard… how much is too much when it comes to social media?

Which social media platforms are best for your business?  Chris Doelle

Click to download your copy!

I will start by sharing why social media is a good thing:

  • It is a cost effective way to reach your customers
  • It affords you the ability to manager your online reputation
  • Companies using social media have a much higher lead-to-sale rate
  • Increases customer engagement
  • It increases your google ranking (THAT alone should be reason enough to do it)

Now you want to rush out and setup a facebook, twitter, linkedin, pinterest, yelp, youtube, google+, flickr, blah, blah, blah profile – right?  Well, slow your roll a bit. Yes, there are benefits from being on just about any social media site.  But, only if they are done right.

Few things make a worse impression on potential customers than a poorly executed social strategy.  For that reason, slow down and plan before you rush into this.

Choose ONLY the platforms that best highlight your product/service (anyone selling something visual needs to be on Pinterest – anyone selling something techy needs to be on Google+)  If you are on too many sites, you risk doing them poorly.  A Yelp listing is extremely useful for a restaurant (again, if executed well) but not all that great for some other industries.  If your company is B2C (Business to Consumer) then Facebook and twitter are a great choice.  If your company is a B2B (Business to Business) then Linkedin is the clear choice.

To help you choose, I have created a free one-page report called “Which Social Media platforms are best for Your business?”  Simply click that link or the image to download the .pdf file

Chris Doelle
Fresh Media Works * 713-269-4620
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