The buzz around Facebook’s professional social media platform is once again firing up. It was mentioned a few months ago and not a lot happened, but now it appears to be close to launch.
The immediate cry of “LinkedIn Killer” was heard across the Internet… but let’s take a look at that.
Yes, Facebook has roughly 1 billion MORE users than LinkedIn, but the it is viewed as a bastion for cat pictures, grandmas checking on young’uns, selfies at the park, what I ate for lunch photos and countless cute and/or fail videos. It is not seen as a place for business people to congregate.
In fact, back in Episode 6 of The Marketing Drive, I came out and said Facebook company pages are a waste!
LinkedIn controls the mind space of a networking site for business. It has a huge advantage in being the first big fish to market.