The change that Google announced a few months back is going into effect next week – April 21st. Starting then, if your website is not optimized for mobile devices, it will drop drastically in the Google rankings. If your site is responsive however, you will get a big boost in your ranking.
These changes will take place for Google searches only on mobile devices, but as you know most all searches and surfing now takes place on mobile devices.
What it means for you is that if you make sure your site is ready to go, it could mean a big boost in traffic. If it is not, it could mean a big drop.
As part of helping to make people aware of the change, I am offering a free responsiveness assessment of your website through my company, Fresh Media Works. Head over there and fill out the form and find out where you stand.
by Chris Doelle